Cracker Jack app games will be powered by the prize inside

05/29/2013 | Mobile Marketer

A Cracker Jack application for Android devices uses gaming to promote the Frito-Lay brand's anniversary and new products, Lauren Johnson writes. The games in the app are free to play on the first level, with codes inside boxes unlocking others. "Cracker Jack has a long history of 'the prize inside,' and we wanted to deliver new prize stickers and an additional digital prize through a mobile gaming app that delivers the prize experience wherever our consumers are," says Frito-Lay's Chris Kuechenmeister.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO