Revel to focus on fun for new marketing strategy

05/29/2013 | Press of Atlantic City (N.J.), The

The Revel in Atlantic City, N.J., is rebranding as a fun casino after emerging from bankruptcy last week. "I think we have to shift the feel of the building from being trendy and cool to being fun," said Randall Fine of the Fine Point Group, which is now in charge of the casino's marketing.

View Full Article in:

Press of Atlantic City (N.J.), The

Published in Brief: