Australia's eftpos to hold mobile payments trial

05/30/2013 | Mobile Marketing Magazine

A mobile payments platform that can be incentivized with loyalty programs and other services will soon be tested by Australian debit card network eftpos. The near-field-communication-enabled service will use the C-SAM platform under a five-year agreement. "The new eftpos mobile wallet and the NFC widget will be developed as white-label product that could potentially be used by a number of Australian retailers or financial institutions," said eftpos CEO Bruce Mansfield.

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