Cocoa farmers are courted by confectioners

05/30/2013 | Wall Street Journal (Europe), The

Chocolate companies including Mars, Mondelez, Nestle and Barry Callebaut are working to keep cocoa farmers from switching to other crops. "If companies don't do something to keep these young farmers engaged in cocoa farming, they run the risk of losing them to jobs in the city. Ivorian rubber companies are already luring cocoa farmers with what they say is a less risky crop," said Marcia Mogelonsky, director of food insight at Mintel.

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Wall Street Journal (Europe), The

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