How linking automation, CRM can boost leads

05/30/2013 | MarketingSherpa

Managed Maintenance, which helps mid- and large-sized firms manage IT assets, wasn't getting much traction from its marketing automation and customer-relationship management systems because the systems weren't sharing data, Marketing Manager Trish McLoughlin says. Synching the programs allows the sales department to access more data and gave marketing an improved lead-scoring system. The results: A 75% increase in lead generation and 30% of new business resulting from marketing software.

View Full Article in:

MarketingSherpa

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Customer Account Specialist
Strategic Market Alliance
Charlotte, NC
Hardgoods Product Manager
Independent Welding Distributors Cooperative
Indianapolis, IN
DIRECTOR OF OPERATIONS, BEVERLY HILLS
Ralph Lauren
Beverly Hills, California
Retail Channel Manager
Microsoft
Redmond, Washington
Retail Buyer/Merchandiser
Delaware North
Arizona