Mondelez enters into strategic "mobile-only" pact with Google

05/30/2013 | Advertising Age (tiered subscription model)

Mondelez International has struck what it calls a "mobile-only media deal" with Google, brokered by Starcom MediaVest, that covers website and display ads, plus mobile search. The strategic agreement also will include branded mobile websites, mobile-capability building, analytics, training and access to Google's mobile programs while in the beta stage. "Our goal is to become one of the top mobile marketers in the world and this partnership with Google will help us get there," Mondelez's Beth Reilly said.

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