Top product launches focus on health, snacking

05/30/2013 | (free registration)

Dannon’s Oikos Yogurt was the top product launch in 2012, according to Information Resources, with Starbucks K-Cups, Nature Valley Protein Bars and Orville Redenbacher’s Pop Up Bowls also in the top 10. The top launches "offer a nice balance of wellness and indulgence, even healthier-for-you spins on indulgent options. And they continue to raise the bar on convenience," said Times and Trends Editor Susan Viamari.

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