Tumblr adds Sponsored Web Posts for desktop users

05/30/2013 | Advertising Age (tiered subscription model) · VentureBeat

On the heels of its $1.1 billion acquisition by Yahoo, Tumblr has introduced Sponsored Web Posts, which will be identified as ads and integrated into users' desktop streams. The new ads, the plans for which were set in motion prior to Yahoo's acquisition, are similar to the mobile in-stream ad format introduced last month.

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Advertising Age (tiered subscription model) · VentureBeat

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