Advertising up, despite lag in auto sector

Total advertising spending for the first quarter of 2006 grew 5.2% to $34.9 billion according to TNS Media Intelligence. However, the domestic auto industry, traditionally a deep-pocketed sector, cut advertising spending by 11%. Procter & Gamble, AT&T, Verizon Communications and General Electric all saw double-digit increases in advertising, in part because of opportunities offered by the Winter Olympics.

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Advertising Age (tiered subscription model) · Billboard Radio Monitor

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