Advertising up, despite lag in auto sector

Total advertising spending for the first quarter of 2006 grew 5.2% to $34.9 billion according to TNS Media Intelligence. However, the domestic auto industry, traditionally a deep-pocketed sector, cut advertising spending by 11%. Procter & Gamble, AT&T, Verizon Communications and General Electric all saw double-digit increases in advertising, in part because of opportunities offered by the Winter Olympics.

View Full Article in:

Advertising Age (tiered subscription model) · Billboard Radio Monitor

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL