Social innovation helps corporations reach new markets

05/31/2011 | Wall Street Journal, The

Social innovation is helping the world's poorest consumers -- and allowing multinational companies to gain a foothold in some of the world's largest untapped markets, says Kamalini Ramdas of London Business School. Companies that figure out commercially viable methods to serve the bottom of the pyramid and give poor people access to basics such as water, food and health care stand to profit, Ramdas argues.

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