Using location intelligence can become addicting, writes David Tiger, a financial analyst who uses LI to allocate marketing resources and target customers for Stubb's BBQ. Now, he's a self-proclaimed "LI junkie" who can see patterns and connections in the data, can effectively manage and use mountains of data, and can use the map to make communications with customers and co-workers more interesting and meaningful, he writes. "This financial analysis epiphany is not instantaneous. It requires a foundation to be in place -- namely, a data infrastructure that can support the expectations of this location-based analysis and management approach," he adds.
Published in Brief: