More than half of U.S. marketing chiefs feel their marketing teams have at least a proficient grasp on data analytics, but a third said they had only a basic understanding, according to a survey from Spencer Stuart. While the largest use of analytics is currently devoted to search engine optimization and e-mail marketing, respondents indicated they hoped to use analytics in the future to significantly boost marketing strategy and product development.
Marketers hope to expand how they use analytics, survey shows
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