Marketers hope to expand how they use analytics, survey shows

05/31/2013 | eMarketer

More than half of U.S. marketing chiefs feel their marketing teams have at least a proficient grasp on data analytics, but a third said they had only a basic understanding, according to a survey from Spencer Stuart. While the largest use of analytics is currently devoted to search engine optimization and e-mail marketing, respondents indicated they hoped to use analytics in the future to significantly boost marketing strategy and product development.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY