More than half of DVR viewers fast-forward through ads

06/1/2007 | Boston Globe (tiered subscription model), The

Nielsen Media Research began measuring viewing habits last month in the estimated 17% of homes that use DVRs. The first data released Thursday included only information from 1,750 homes, but it found that while viewership of a prime-time show increased 73% when people watched a show on DVRs within three days of the first airing, the number of people watching commercials increased only 32%, which means more than half skipped over the ads.

View Full Article in:

Boston Globe (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY