Is crowdsourcing the way of future for ad campaigns?

06/1/2010 | Adweek

Crowdsourcing is gaining favor with top marketers such as General Electric, Dell, Starbucks and Pillsbury, which are using the tool to solicit user-generated ideas and to garner new creative for their products. Although some ad agencies have embraced the concept, others believes marketers get what they pay for with crowdsourcing's mostly free work, which doesn't value the importance of relationships in developing good campaigns.

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