Is crowdsourcing the way of future for ad campaigns?

06/1/2010 | Adweek

Crowdsourcing is gaining favor with top marketers such as General Electric, Dell, Starbucks and Pillsbury, which are using the tool to solicit user-generated ideas and to garner new creative for their products. Although some ad agencies have embraced the concept, others believes marketers get what they pay for with crowdsourcing's mostly free work, which doesn't value the importance of relationships in developing good campaigns.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY