Digital buying spree is over at Publicis

06/1/2010 | Wall Street Journal, The

After a raft of digital agency acquisitions including the $1.3 billion purchase of Digitas, agency holding company Publicis Group is looking for ways to ramp up digital revenue. Last year, the Paris-based firm drew more than 25% of its revenue from digital, and is looking to have digital account for one-third of revenue this year.

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