Hammer considers new strategic directions for E!

06/1/2011 | Hollywood Reporter (free content), The

NBCUniversal Cable Entertainment Chairwoman Bonnie Hammer, the executive who oversaw sweeping and successful changes at Syfy and USA, said that E! Network is undergoing a "brand audit." "I would say that E! is a wide open book right now in terms of where we go," she said. "E! is very successful right now; it's not broken in any way, shape or form. But the goal is to do to E! what we did to USA over the past seven years: take it from a successful channel and have it just completely break out."

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Hollywood Reporter (free content), The

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