Restaurant chains struggle with social media questions

06/1/2011 |

Restaurant chains know they need presences on Facebook and Twitter, but the path becomes less clear when multi-unit companies consider how much leeway to give franchisees and employees to market locally using the social tools. "How do you allow your franchisee to have the freedom to drive their business at a local level without overstepping their bounds in terms of the brand and making sure they maintain the interaction that we require for our brand?" says Lenny's Sub Shop president Brent Alvord.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef / Kitchen Manager
Lake Panorama National Resort & Conference Center
Panora, IA
Sous Chef
Swarthmore College
Swarthmore, PA
Executive Sous Chef
The Cliffs
Salem, SC
Executive Chef
The French Goat
Lewisburg, WV
Nashville State Community College
Nashville, TN