Restaurant chains struggle with social media questions

06/1/2011 | QSRMagazine.com

Restaurant chains know they need presences on Facebook and Twitter, but the path becomes less clear when multi-unit companies consider how much leeway to give franchisees and employees to market locally using the social tools. "How do you allow your franchisee to have the freedom to drive their business at a local level without overstepping their bounds in terms of the brand and making sure they maintain the interaction that we require for our brand?" says Lenny's Sub Shop president Brent Alvord.

View Full Article in:

QSRMagazine.com

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Arts Chef Instructor
The Culinary Institute of America
Singapore
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA