IAB: 12% of users reject cookies

06/2/2006 | MediaPost Communications

Research by the Interactive Advertising Bureau shows that as many as 12% of Web users reject third-party cookies. MediaPost is reporting that IAB last week was contemplating a campaign to educate Web users to encourage them to accept cookies, but says IAB for now has decided to wait and see what additional data reveals about the longer-term trends associated with cookie deletions.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA