Understanding social media requires a new vocabulary

06/2/2010 | Web Worker Daily

The time has come for business leaders to do away with borrowed terms and adopt a new vocabulary for talking about online campaigns, Aliza Sherman argues. She offers six words and definitions to help illuminate the process for taking a would-be customer from attraction to action to transaction.

View Full Article in:

Web Worker Daily

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC