Get advice from prospects instead of cold-calling

06/2/2011 | Wall Street Journal, The

Don't cold call business prospects; instead, seek their advice, writes Mike Michalowicz. Interviewing a prospect about the product or service you're developing makes them the expert and puts them at ease. Instead of making a pitch during the meeting, Michalowicz writes, just tempt your prospect to want to know more.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Staff Accountant-General Accounting
Total Wine & More
Potomac, Maryland
Branch Manager
Crescent Electric Supply Co.
Cedar Rapids, IA
Customer Service Operations Director
Orchard Brands
Warren, Pennsylvania
Store Initiatives Manager Job
Ross Stores, INC
Dublin, California
Project Manager, Store Planning & Construction
The Vitamin Shoppe
North Bergen, New Jersey