Samsung beats Apple for mobile-ad user engagement

06/2/2013 | TechCrunch

Samsung bested Apple in mobile advertisement click-through rates in the U.S. and the U.K. for the first time in mobile ad firm Adfonic's first-quarter report. Apple was still the largest with a third of all mobile ad requests, but its share slipped as Samsung held steady. Samsung also boasted a 70% increase in click-through rates in March.

View Full Article in:

TechCrunch

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY