Samsung beats Apple for mobile-ad user engagement

06/2/2013 | TechCrunch

Samsung bested Apple in mobile advertisement click-thru rates in the U.S. and the U.K. for the first time in mobile ad firm Adfonic's first-quarter report. Apple was still the largest with a third of all mobile ad requests, but its share slipped as Samsung held steady. Samsung also boasted a 70% increase in click-thru rates in March.

View Full Article in:

TechCrunch

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA