Macy's creates branded Web series for American Rag line

06/3/2008 | Adweek

Macy's, in conjunction with WPP Group's MEC Entertainment, this fall will debut "Ragged Road," an online, branded entertainment documentary series about five wannabes trying to make it in the music business. The series, which will air on YouTube, is meant to promote Macy's American Rag brand to the 18- to 24-year-old buyer.

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