Airpush's SDK adds new standard banner ad feature to open apps

06/3/2013 | MediaPost Communications

The Airpush mobile ad network says it is now on 90,000 applications and paying $4 million a month to developers, Steve Smith writes. Now it wants to increase monetization opportunities by offering a software development kit with a new banner ad format allowing standard ads to display when the app is in use. "Airpush's original value proposition for developers had been its Push ads that gave an app ad exposure even when the app was not open," Smith writes.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO