Consultant busts 4 myths about medtech marketing in Asia

06/3/2013 | Medical Device & Diagnostic Industry online

Helen Chen, partner and director at L.E.K. Consulting, has named four primary misconceptions about medical-device marketing in Asia. These include the misconception that companies should wait for U.S. and European regulatory approvals before starting commercial registration in Asia, and that U.S. business approaches are applicable in the region.

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