Errand-running company searches for the right marketing strategy

Harry Schiff initially had a hard time finding the right advertising strategy for his company, Agent Anything, which matches university students with people who need help with errands or tasks. He was eventually able to reach the right prospects by targeting upscale apartment buildings, flyer-printing companies and Twitter users. These tactics allowed the company to reduce its marketing budget while maintaining its revenue, Schiff said.

View Full Article in:

Globe and Mail (Toronto) (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC