Evian launches "Baby and Me" photo app

06/3/2013 | Mobile Entertainment online

Evian is tapping the huge viral success of its "Baby and Me" ad, which received more than 50 million views on YouTube, to launch a mobile application of the same name that allows users to create "baby-fied" versions of themselves with a filter. App users are encouraged to share the photos on social networks and talk about the campaign on Twitter with the hashtag "#evianbabyandme."

View Full Article in:

Mobile Entertainment online

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA