Evian launches "Baby and Me" photo app

06/3/2013 | Mobile Entertainment online

Evian is tapping the huge viral success of its "Baby and Me" ad, which received more than 50 million views on YouTube, to launch a mobile application of the same name that allows users to create "baby-fied" versions of themselves with a filter. App users are encouraged to share the photos on social networks and talk about the campaign on Twitter with the hashtag "#evianbabyandme."

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