Glacéau Vitaminwater invites texting for coupons, tickets

06/3/2013 | Mobile Marketer

Labeling on Glacéau Vitaminwater bottles and in-store signage encourages mobile users to text for coupons and a chance to win concert tickets. "Vitaminwater consumers are constantly on the go - text4tix makes it easy for them to grab a bottle and text in to get a coupon for their next vitaminwater and to be instantly entered for a chance to win Live Nation concert tickets. ... [E]veryone is getting something," said Ilan Sobel, senior vice president and general manager of Glacéau, a Coca-Cola brand.

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