Warner Bros. hosts Paris fan event to build buzz for "Man of Steel"

06/3/2013 | Variety

Warner Bros. Studios France is betting on fan buzz to get the word out about its films "Man of Steel" and "Pacific Rim," with an event for thousands of fans at Paris' Grand Rex theater. The event included screenings and interviews with directors Zack Snyder and Guillermo Del Toro using questions submitted through Twitter.

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