Green marketing isn't dead yet

06/4/2013 | Environmental Leader

Green marketing hasn't died; it's just evolved, writes Carolyn Parrs. Brands are selling eco-products based on the specific advantages they confer upon their users. "It means you have to stop saving the planet and start crafting messages that are relevant to the fate of the people living on it," Parrs writes.

View Full Article in:

Environmental Leader

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD