Green marketing isn't dead yet

06/4/2013 | Environmental Leader

Green marketing hasn't died; it's just evolved, writes Carolyn Parrs. Brands are selling eco-products based on the specific advantages they confer upon their users. "It means you have to stop saving the planet and start crafting messages that are relevant to the fate of the people living on it," Parrs writes.

View Full Article in:

Environmental Leader

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
VP of Video Content Distribution
Calkins Media
Levittown, PA
Administrative Assistant
Watco Companies
Los Angeles, CA