A Father's Day Instagram contest from Net-A-Porter’s Mr Porter brand invites mobile users to submit photos of the fashionable father in their lives. When they do so and mention @MrPorterLive and the contest hashtag #DapperDad, they are entered in a contest to win a grooming kit. The campaign is paired with a gift guide geared to the holiday.
Net-A-Porter’s Mr Porter ties Instagram contest to Father's Day
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