Packaging expert on communicating with consumers

06/4/2013 | Packaging World online

"Our industry needs to simplify and think like a consumer," said David Luttenberger, lead judge of the DuPont Awards for Packaging Innovation and vice president of CEB Iconoculture. He said consumers rarely see the value in packaging, but that can be changed if the industry learns how to capitalize on ways in which packaging can communicate and create a relationship with the customer.

View Full Article in:

Packaging World online

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef / Kitchen Manager
Lake Panorama National Resort & Conference Center
Panora, IA
Executive Sous Chef
The Cliffs
Salem, SC
Executive Chef
The French Goat
Lewisburg, WV
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI