Packaging expert on communicating with consumers

06/4/2013 | Packaging World online

"Our industry needs to simplify and think like a consumer," said David Luttenberger, lead judge of the DuPont Awards for Packaging Innovation and vice president of CEB Iconoculture. He said consumers rarely see the value in packaging, but that can be changed if the industry learns how to capitalize on ways in which packaging can communicate and create a relationship with the customer.

View Full Article in:

Packaging World online

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX