Using extraordinary content and other marketing musts

06/4/2013 | Entrepreneur online

It's important to incorporate data into your decision-making processes and to develop exceptional content to build customer loyalty, experts say. "Your content can inspire, inform, persuade and motivate -- but only if it's good. Make it extraordinary," writes Adam Kleinberg of Traction. You should also measure the performance of your online marketing efforts and look for guest blogging opportunities, experts say.

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