Intelligent street signage points to what's next

06/5/2013 | Digital Trends · Adweek/AdFreak blog

New York interactive agency Breakfast has created Points, a digital street signage system that can anticipate the needs of passersbys based on the time of day and what's going on in the area; pointing in the direction of a stadium while posting the real-time score of the game, for example. The sign, which uses 16,000 LED lights, also comes with a menu that lets pedestrians search for additional information.

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Digital Trends · Adweek/AdFreak blog

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