Sustainability pros need to be resilient and flexible

06/5/2013 | GreenBiz.com

There are a lot of ways to approach sustainability, which is a good thing because CSR professionals don't always get a warm welcome, says outgoing Aveda sustainability chief Chuck Bennett. "In the face of resistance, I've always taken the bobo doll approach: You can beat me back now, but I believe in this and I'm going to bounce back," he says.

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