Voluntary industry guidelines for targeted mobile ads nearing completion

06/5/2013 | Computerworld · Adweek

The Digital Advertising Alliance is preparing to release voluntary guidelines governing how targeted advertisements are delivered to mobile phones and adding greater safeguards for how location data is used, members of the group said at a conference. The members also noted the challenges of drafting guidelines, given the diversity of devices and mobile ad delivery methods. The underlying goal of the self-regulation is to allow consumers more choice in how and whether they receive targeted ads, said DAA counsel Mike Signorelli.

View Full Article in:

Computerworld · Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY