British Honda's high-flying ad move

06/6/2008 | NYTimes.com

Honda Motor, working with Wieden+Kennedy in Britain, recently deployed 19 skydivers to spell out the auto company's name during a jump 14,000 feet above Spain that aired as a live commercial during a reality show. The spot, which sported the tagline, "Difficult is worth doing," is part of a series of buzzworthy spots for Honda's British unit.

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