HD radio touts price cuts

06/6/2008 | Investors Business Daily

Listeners can buy an HD radio unit for as little as $79. Radio companies are hoping the price drop along with features like iTunes tagging will encourage listeners to adopt the new free programming format. Bob Struble, chief executive of iBiquity Digital, said, "Clearly to be in the mass market we need to be selling in the millions, and we're working to get there."

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