How to market a made-in-the-USA product

06/6/2013 | Bloomberg Businessweek

A product that is produced in the U.S. may appeal to consumers, but patriotism can't be your only selling point, experts say. "If your customer service and shipping [are] not worked out, being made in the USA won't help at all," said Shama Kabani of Marketing Zen Group. It's important to focus on authenticity when you create your marketing messages and to spread the word on social media, experts say.

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