How to market a made-in-the-USA product

06/6/2013 | Bloomberg Businessweek

A product that is produced in the U.S. may appeal to consumers, but patriotism can't be your only selling point, experts say. "If your customer service and shipping [are] not worked out, being made in the USA won't help at all," said Shama Kabani of Marketing Zen Group. It's important to focus on authenticity when you create your marketing messages and to spread the word on social media, experts say.

View Full Article in:

Bloomberg Businessweek

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD