Marketers respond to high rate of mobile use in Sweden

06/6/2013 | eMarketer

Nearly 4 in 5 Swedes ages 15 to 65 used smartphones and more than a third used tablets as of March, according to a report from IAB Sweden and SWEDMA. Meanwhile, 86% of marketers in Sweden say they're tapping into mobile marketing, and half say they intend to invest more in the platform, the report said.

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