Marketing services mature as a B2B media company offering

06/6/2013 | BtoB Magazine

Business-to-business media companies are coming of age, now offering "repeatable, scalable, measurable" programs for lead generation, event sponsorship and other opportunities, Marie Griffin writes. This article takes a look at UBM Tech's transformation into Partner Solutions Group, Hanley Wood's Strategic Marketing Services Group and Penton Marketing Services, among other signs of the industry's maturation.

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