SAP buys Hybris in Big Data marketing play

SAP is buying the e-commerce software company Hybris, something of an answer to rival Salesforce.com's acquisition of ExactTarget. "SAP is going after consumers as much as businesses with Hybris and hoping to use the data from online commerce for Big Data marketing, and eventually, things like planning inventory and manufacturing," Quentin Hardy writes.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA