Is your advertising truthful?

06/6/2013 | Intuit Small Business Blog

To avoid legal trouble, it's important to make sure all of the information you include in your advertisements can be verified. "The advertiser must retain documentation of any substantiation (such as research, product testing, etc.) that supports its claims," attorney Sharon Toerek said. Also, avoid using the word "free" in a misleading fashion, and make sure the pictures in your ads provide an accurate representation of your products, experts say.

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