Mobile marketing's the real thing for Coca-Cola Co.

06/7/2007 | Boston Globe (tiered subscription model), The

Coca-Cola Co. on June 22 will launch a MySpace-like, Sprite-branded mobile network for teens and young adults to create profiles, post photos and meet peers. "The Coca-Cola Company needs to continue to recruit future generations of consumers," said Mark Greatrex, SVP of marketing for Coca-Cola. "Mobile marketing is absolutely where it's at for us going forward."

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