Apple will offer iPhone trade-ins to boost upgrades

06/7/2013 | Bloomberg

Apple wants more iPhone users to upgrade their older smartphones to the current model so the company is reportedly prepping to launch a trade-in program for cash this month in a partnership with Brightstar, a distributor who would oversee the initiative. Apple could then resale the iPhone 4 and 4s units to emerging markets where they are in heavy demand.

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