Facebook's new native ads aimed at increasing WOMM

Facebook will begin standardizing its advertisements to make paid content appear more similar to user content, a representative said. The new ad model, which offers fewer overall formats and is being rolled out worldwide over the next six months, will "automatically add social context to boost performance. We know social enhances ad resonance; people are influenced by this type of word-of-mouth-marketing." said Facebook product manager Fidji Simo.

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