LinkedIn's many uses make it a social leader for B2B

06/7/2013 | GreatB2BMarketing.com

Why is LinkedIn first among equals for B2B social marketing? Because of its versatility, its ability to generate revenue for sales reps, increase a company's exposure to the marketplace, establish the brand's authority, keep business contacts in touch and boost unaided awareness as high as possible, Christopher Ryan writes.

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