Arnold, Mullen to style worldwide creative for Alberto-Culver

06/8/2010 | Advertising Age (tiered subscription model)

Havas' Arnold Worldwide, New York, and Interpublic Group's Mullen, Winston-Salem, N.C., will share Alberto-Culver's $250 million global creative business, after a review. Arnold will handle St. Ives, Noxzema and other skin care brands, along with salon and upscale line Nexxus, while Mullen will rep Tresemme, the company's largest label; Interpublic's Campbell-Mithun, Minneapolis, was the incumbent for Nexxus and Tresemme.

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