Coke, distributors continue dispute over Powerade

06/9/2006 | Wall Street Journal, The

Coca-Cola and its distributors continue to dispute Powerade rights. Recent court documents indicate an association of Coke's independent distributors, which claims Coke breached contract when it agreed to a direct-delivery deal with Wal-Mart Stores, proposed Coke buy out their distribution rights for $700 million, but Coke maintains that the amount is based on "grossly incorrect" financial analysis.

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