Ultimate fighters tweeting about their beatings

06/9/2010 | Mashable

Ultimate Fighting Championship is the fastest-growing sports franchise in the world, and CEO Dana White credits the brand's strong social-media presence with building its fan base in the absence of traditional media coverage. White tells all his fighters to tweet, runs live-tweet commentary during each fight, stages regular real-life meet-ups and arranges for fighters to attend intensive social-media boot camps.

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